The business case for communication and collaboration infrastructure is surprisingly similar across most Markets and business types.  No matter what business you are in, your success is driven largely by the quality of your decision making and the skill with which your team can execute on those decisions. Since both better decision-making and decision-execution are dependent on the quality of communications, better communication leads to better decisions, and better results in the implementation of those decisions.  Rich media conferencing and collaboration are the next-generation tools (available today) for improving your enterprise communication capabilities, taking up where the telephone and email have left off.

Conferencing and collaboration tools can help your company respond quickly to customer demand, solve customer support issues, react to market opportunities, and battle competitive threats.  Whether you consider an investment in conferencing to be a way to cut costs or to increase productivity, these tools will soon join the ranks as necessary tools for your company to compete in the worldwide economy.  So, the question is not whether or not to invest in conferencing and collaboration, but rather which collaboration tools allow firms to move away from the scheduled environment of the departmental conference room to the ad-hoc, unscheduled work style of the desktop. Conferencing on demand delivers immediate productivity boosts and time savings to all knowledge workers.

The primary benefits of conferencing and collaboration solutions mainly centre on “productivity”, (Source: The Business Case for Videoconferencing, Achieving a Competitive Edge, Wainhouse Research) and these can be quantified as follows:

  • Faster decision-making and shorter time to market – The team-oriented structure of modern organizations means that many decisions require insight and approval from many different sources.  Electronic meeting tools enable dispersed teams to collaborate easily, solving problems and speeding coordination – ultimately delivering faster time-to-consensus and hence a shorter time-to-market for new products and services. In today’s increasingly competitive world, shorter time-to-market delivers one of the highest payoffs.
  • Productivity and efficiency – Videoconferencing will integrate visual communications and desktop-based collaboration tools into team members’ normal workflow process.
  • Higher Impact and focus – Videoconferencing can help an organization inject higher impact into their meetings and conference calls, especially when compared to an audio-only meeting. Higher impact during meetings translates into shorter, more effective meetings with minimal workflow disruption. Studies have shown that videoconferencing meetings tend to be shorter than in-person meetings, leading to less wasted time.
  • Competitive advantage – Using videoconferencing can give a company a competitive advantage. For example, a firm that recruits by videoconference rather than flying recruiters or candidates around the country can interview more people, from more locations, in less time, and with less cost and disruption to executive schedules, thereby making better hiring decisions. Using advanced collaboration tools enables companies to better support remote workers and build better dispersed teams, thereby giving more employees more choices on where they want to work.
  • Enhanced quality of life – Today’s business executive returns from a business trip to be greeted by mountains of e-mail and long queues of voice mail. A recent study revealed that more than 70% of business travelers were stressed by business travel. More than half of those people stated that business travel negatively impacts their life, their sleep, and their general welfare. As a viable alternative to business travel, videoconferencing can reduce employee stress and enhance their quality of life.
  • Increased reach – Some businesses simply require a personal touch between company and client. Videoconferencing allows organizations to expand their global reach without having to overburden their employees with excessive business travel. Typical examples include legal and distance education where subject matter experts use two-way video solutions to interface closely with remote participants and colleagues.
  • Improved management of dispersed teams – Large companies have subject matter experts and qualified resources located around the world.  Videoconferencing allows firms to more easily deploy and manage those globally dispersed resources by allowing impromptu, face-to-face meetings between managers, subordinates, and remote peers.
  • Return on investment – Hard benefits are those for which both the costs and the benefits are clearly understood and easily quantifiable. Since hard benefits can be assigned dollar values, they are the dream of every manager and every financial executive. The most obvious hard benefit from conferencing and collaboration solutions is travel reduction, eliminating costs associated with airfare, hotels, meals, taxis and car service, etc. Hence, realizing travel cost savings has been the traditional way to justify videoconferencing. This approach resonated with many CFOs and program managers because the mathematics allowed an organization to generate a hard savings figure and a very specific ROI for videoconferencing.

Today’s communication and collaboration tools – and videoconferencing in particular – give people the choice to NOT be there, yet to remain in touch and productive while balancing the work vs. lifestyle equation.  In the near-term, we expect videoconferencing to be the foundation for new ways of creating the ability to connect, reaching partners and customers, and assuring the ability to sell anywhere, anytime.

Here, then, are some of the distinct markets in which TAV Technology has deployed leading-edge communications and collaboration capabilities.



For 33 years we have provided communication and collaboration solutions to the leaders of the Alberta energy sector.  We have helped hundreds of energy companies bring teams together and manage operations remotely.  At Crescent Point Energy in Calgary, for example, TAV’s enterprise-class video conferencing technology is used to connect its regional offices, reducing travel and speeding the collaborative and decision-making processes (learn more – link to the Crescent Point Case Study).  TAV has provided similar solutions for many of Alberta’s premier energy firms including Shell, CNRL, Spectra Energy, TAQA North, Nexen, P2 Energy and TransCanada Pipelines.



As large businesses continue to expand their global reach, enhanced AV collaboration systems will increase communication between businesses and their partners around the world.  For such firms as Bentall Kennedy and Oxford Properties, TAV continues to partner to provide seamless and secure technology solutions that promote collaboration.  From multinationals to entrepreneurial startups, TAV makes business more competitive with affordable, enterprise-class technology that delivers a professional experience and boosts productivity in communication environments including huddle rooms, conference rooms, auditoriums and training facilities.


Financial Services

Speed is a critical success factor in the Financial Services market – speed in the access and transmission of data, speed in the decision-making process, and speed in the monitoring of market changes.  TAV Technology delivers solutions for banking and finance that let employees meet and share data remotely, and to collaborate with key partners around the world.  TAV has worked with such market leaders as BMO Nesbitt Burns, ScotiaMcLeod and Richardson GMP.



AV technologies are deployed at the finest hotels, restaurants, sports bars, and convention centers to inform, entertain and motivate their customers.  From digital media and signage solutions, to full facility audio and sound reinforcement systems, to fully automated and functional meeting rooms that feature sound, video, cameras and wireless microphone systems, room scheduling and complete automation for lighting and shade management, we provide solutions that will entertain and delight your guests.  TAV has designed and deployed these technologies at such sites as The 19th Floor Bistro, Bow Valley Square, Centennial Place, Livingston Place, Elks Club, and Sirocco Golf & Country Club.


Houses of Worship

Audio visual technologies play an important role in the delivery and transmission of worship services.  As a means to engage parishioners, or to broadcast and stream services, AV solutions are becoming a central part of the operations of Houses of Worship.  TAV has designed and deployed sophisticated AV installations for such clients as McKillop United Church, RCCG Cornerstone Church, and St. Vincent Liam Catholic Church.



The legal sector requires an ability to consult and collaborate with widely dispersed clients and coworkers. Telepresence and video conferencing solutions make consultations efficient without the cost of time and travel.  By deployed the right AV communication technologies, firms can eliminate communication barriers and speed legal discoveries – conferencing and collaboration solutions allow multiple offices to work together and efficiently share data and research documents and findings among colleagues.  TAV has designed and deployed these capabilities for such firms and organizations as Smart & Biggar/Fetherstonhaugh, Grant Thornton LLP, Parlee McLaws LLP and the Alberta Law Society.



Operational efficiency and productivity are critical considerations for manufacturing organizations, and so companies are always looking for ways to reduce downtime, improve quality, and efficiently handle troubleshooting and training.  By deploying video conferencing solutions, organizations can bring project teams, partners and executives together for regular for face-to-face meetings that can help to accelerate decision-making and improve the product development life cycle, as we did for our customer TD Williamson.


Public Sector

The range of potential AV solutions for the public sector is as wide as the product options and systems available.  The options for public sector include: full-room AV systems with video, audio and control; capture and streaming solutions for meeting spaces and conference rooms; crisis and emergency management rooms; digital signage for emergency notification; secure video conferencing facilities; and training facilities with lesson capture recording functionality.  Our work in the public sector includes such customers as Southwest Alberta Child and Family Services, the Town of Crossfield, the Town of Ponoka, and Silversprings Community Association.